01The problem
Customers call to ask "where is my order" because the only update they got was a single email that landed in spam.
02Channel recommendation
Order confirmed, shipped, out for delivery and delivered, all in one thread.
SMS
A reliable fallback for customers without WhatsApp opted in.
03Message flow
Trigger
An order status changes in your logistics or order-management system
Primary channel
WhatsApp update at each status change
Fallback
SMS if the WhatsApp message is undelivered within 30 seconds
Outcome
Customer always knows where the order is, without contacting support
04Sample templates
Order shipped
Your order {{order_id}} has shipped and is on its way. Track it: {{link}}.
Out for delivery
Your order {{order_id}} is out for delivery today. {{courier_name}} will call before arrival.
Failed delivery attempt
We tried to deliver {{order_id}} but missed you. Reschedule here: {{link}}.
05Setup steps
Register order-lifecycle templates covering every status
MsgBridgeConnect your order-management or logistics webhook to the send API
YouMap each status change to the right template
YouMonitor delivery reports for undelivered updates
MsgBridgeReady to solve this with Order & Delivery Updates?
Talk to us about your volumes and we'll recommend the right mix.