01The problem
Promotional blasts get ignored, filtered by DND, or sent outside TRAI's permitted hours and never reach anyone at all.
02Channel recommendation
SMS
Cheapest reach at volume, works for every regional-language audience.
Media-rich campaigns with buttons, read receipts and a reply channel.
RCS
Branded, verified rich cards for audiences on RCS-capable handsets.
03Message flow
Trigger
A campaign is scheduled: a sale, a new product, a seasonal offer
Primary channel
WhatsApp campaign to opted-in customers with images and a reply button
Fallback
SMS to the segment without WhatsApp opt-in, DND-scrubbed
Outcome
Customer clicks through or replies, tracked back to the campaign
04Sample templates
Sale announcement
{{brand}}: {{discount}} off everything, this weekend only. Shop now: {{link}}. Reply STOP to opt out.
New product launch
Introducing {{product}} from {{brand}}. See it first: {{link}}.
05Setup steps
Register promotional headers, templates and DND-scrub the send list
MsgBridgeProvide the customer list with valid opt-in consent records
YouApprove creative and copy for each campaign
YouSchedule and send within TRAI's permitted time windows
MsgBridgeReady to solve this with Marketing Campaigns?
Talk to us about your volumes and we'll recommend the right mix.