Marketing sends on promotional routes, scrubbed against the National Do Not Disturb registry and delivered within TRAI's permitted time windows.
SMS
02Live example
This is what promotional sms looks like when it lands on a customer’s phone.
Weekend sale: 30% off storewide, today only. Shop now: msgb.in/sale
9:41✓
03The API call
One request. Copy it, drop in your key, and send.
curl https://api.msgbridge.in/v1/sms/send \ -H "Authorization: Bearer $API_KEY" \ -d to="+91XXXXXXXXXX" \ -d template_id="weekend_sale" \ -d entity_id="$ENTITY_ID" \ -d route="promotional"04When to use it
- Sales, discounts and limited-time offers
- New product or store launch announcements
- Re-engagement campaigns to a customer list
- Regional-language campaigns for a local audience
05What's required
- Registered principal entity and headerSubject to operator DLT approval timelines
- Approved promotional templateSubject to operator DLT approval timelines
- Consent records for the recipient listMaintained by you, verified during setup
06How to go live
Register
Entity, header and promotional template submitted for approval.
Scrub
Recipient list checked against the National DND registry.
Schedule
Campaigns are sent only within TRAI's permitted time windows.
Report
Delivery and opt-out data available over the API and dashboard.
07Related channels
08FAQ
Promotional messages are automatically scrubbed against the National DND registry before sending, so registered numbers are excluded from promotional routes.
Only within the time windows TRAI permits for promotional messages. Sends outside that window are blocked at the platform level.
Yes, Unicode is supported for Hindi, Marathi, Bengali, Tamil, Telugu, Gujarati, Kannada and other regional scripts. Note that Unicode messages use more segments than plain English text of the same length, which changes the price.
Yes. You should maintain consent records for your promotional list — see the compliance guide for how opt-in and DND scrubbing fit together.
Ready to send with Promotional SMS?
Talk to us, or start building against the sandbox today.