Regulated

How healthcare messages customers

01Real scenarios

Appointment reminder

A confirmation with the doctor's name, time, and a one-tap reschedule option.

Report ready

A notice that a test report is available, without naming the test or the result.

Prescription refill reminder

A nudge when a recurring prescription is due, with a reply-to-reorder option.

Emergency or outbreak alert

A same-day advisory sent to patients or residents in a defined area.

02Channel mix

MomentChannelWhy
Appointment reminderWhatsApp, with SMS fallbackA reschedule link and read confirmation help cut no-shows.
Report readySMSNo clinical detail sits in the message — just a notice and a secure link.
Prescription refillWhatsAppA quick-reply button turns a reminder into a reorder in one tap.
Emergency alertVoice broadcastReaches patients who won't open an app, including older or low-literacy patients.

03Sector compliance notes

No clinical or diagnosis detail belongs in a promotional-route template — reports are referenced only as "ready", with a secure link, never named tests or values.
Consent for appointment reminders and consent for marketing messages are recorded separately, since anything health-adjacent draws closer scrutiny at template approval.
The service-versus-promotional template category determines whether health-specific wording is permitted at all — draft to the stricter service category by default.
Outbreak or public-health alerts sent at volume need pre-approval as public-interest content, not standard promotional templates.

04Template pack

Appointment reminder

Hi {{1}}, your appointment with Dr. {{2}} is confirmed for {{3}} at {{4}}. Reply CONFIRM or call {{5}} to reschedule.

Report ready

{{1}}, your test report is ready. View or download it here: {{2}}. For queries, contact {{3}}.

Prescription refill

Hi {{1}}, your prescription for {{2}} is due for refill. Reply YES to reorder or visit {{3}}.

Emergency alert

Public health alert for {{1}} residents: {{2}}. For guidance, call {{3}}.

05Integration notes

  • Hospital HIS and EMR systems, connected over a webhook
  • Appointment-scheduling software
  • Lab information systems (LIS)
  • Pharmacy management systems

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