01The problem
Customers browse on Instagram or Google, then hit a checkout form that feels like a chore and abandon the cart.
02Channel recommendation
Catalogues, in-chat payments and buttons let customers buy inside the conversation.
RCS
Rich carousels for product discovery on supported handsets.
03Message flow
Trigger
Customer messages or clicks through from an ad
Primary channel
WhatsApp catalogue and guided buying flow
Fallback
SMS link to the same product if WhatsApp is not available
Outcome
Customer completes the purchase inside the chat thread
04Sample templates
Cart reminder
You left {{item}} in your cart, {{name}}. Complete your order: {{link}}.
Order confirmation
Thanks for your order, {{name}}! {{order_id}} is confirmed. We'll message you when it ships.
05Setup steps
Set up the WhatsApp catalogue and payment integration
MsgBridgeProvide your product catalogue and pricing
YouConnect the buying flow to your order management system
YouTest the end-to-end purchase flow before launch
MsgBridgeReady to solve this with Conversational Commerce?
Talk to us about your volumes and we'll recommend the right mix.