Is RCS ready for Indian businesses yet?

What it gets you today, where its reach still falls short of SMS, and how to plan around both.

RCS Business Messaging brings branded, verified, app-like messages straight into the native messages app — rich cards, carousels and suggested actions, without asking the customer to install anything new.

RCS availability varies by device, network, operator and RCS support.

Where it shines

Order confirmations, appointment cards, and payment prompts all read better as a verified rich card than as plain text — when the recipient’s device and carrier support it.

The practical approach

Treat RCS as an upgrade layer on top of SMS, not a replacement. See the RCS Business Messaging page, or the channel ladder on our homepage, for how the same message renders across SMS, WhatsApp and RCS.